Free Estimate

Free Diagnosis & Estimates

Insurance Claims

Custom Auto Body Work

Restorations & Upholstery

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Working time

WEEK DAYS:  7:30AM – 5:00PM


Rich’s Auto Body, Inc.

923 Martin Luther King Jr Way
Merced, CA 95340

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Call us

(209) 723-1022

Fax: (209) 722-7287

About us…

24 Hour Towing and Carrier Service!

Phone 209-723-1022 if involved in an accident. Rich’s will tow your vehicle to our shop free of charge within 50 miles of Merced with repairs. Remember, if you’re in an accident and the officer in charge asks if there is a tow company that you prefer to tow your vehicle, tell them Rich’s Auto Body. We are approved by the State and City for rotation towing.

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  • One Flatbed Car Carrier
  • One Standard Tow Truck
  • Free Tow To Our Shop For Repairs (within 20 miles of our shop)
  • Serving Merced For Over 53 Years
  • Lifetime Warranty on Body Work
  • Great service, and very well done on the work...

    Miguel O.
    Great service, and very well done on the work... the car looks pre collision with all oem parts!  Customer service is great... probably the best shop in town for any auto body work.
  • Great people!

    Donald Tyler
    Great people, friendly and professional to deal with.  
  • I'm from Los Angeles so I was extremely hesitant taking my beautiful Scion-FRS 2013 to a body shop in Merced...

    Richard H.
    I drove my car into a sidewalk. It was a devastating accident. My car rides low so the front was destroyed. The front bumper fell off, my radiator fluid busted open, my tires were cut and scraped, rims damaged, and the car had to be towed. A part of me died when my baby took a hit. I'm from Los Angeles so I was extremely hesitant taking my beautiful Scion-FRS 2013 to a body shop in Merced, a rural town with not much around. Didn't think they had the expertise to do the job properly. Asked the local people here and they all unanimously recommended to bring my car here. Happy to say, I am EXTREMELY SATISFIED with the results. I just received my car yesterday and it looks brand-spanking new! Couldn't even tell if my car got into an accident. I literally felt like one of those customers on TV show called "pimp my ride". I felt my car just got pimped out! Although still premature, I haven't had any issues yet with the car. You are given an 1 year warranty on the repair. The exterior looks amazing. The only con about this place is it took forever to get my car fix and the price is on the higher end. My car took 2.5 weeks to finish. But I rather have them take their time fixing my car than to rush it.
  • I picked my repaired vehicle up from Rich's Auto Body in Merced and couldn't be happier. The car looks like new...

    Cathy D.
    I took my late model SUV in for some minor dents and dings, and while I was not concerned that the damage could be repaired, I was worried about matching the paint. I picked my repaired vehicle up from Rich's Auto Body in Merced and couldn't be happier. The car looks like new. From the beginning, scheduling repairs with the professional front office team, to the knowledgeable estimator all the way through to seeing the completed work of their talented body and paint team, my experience was a very positive one. I would not hesitate in recommending Rich's Auto Body.  


Auto Body Repair

We have years of experience repairing all makes and models of vehicles back to pre-loss condition.

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We use factory or OEM parts.
Frame straightening and aluminum welding available.

Auto Body Paint

Our paint color matching system is state-of-the-art and second to none.

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We have five downdraft spray booths.
We use AkzoNobel paints.

Restorations & Upholstery

Custom Auto Body work and Fabrication to your specification.

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Convertible top restorations and repairs available.
Custom upholstery work done at our location.


Call us now to schedule an estimate appointment or for our towing services.
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Body Work

Rich’s Auto Body guarantees your car will be repaired to its pre-loss condition.
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We can color match even the most difficult colors and guarantee our work for life.
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Your upholstery work is done in-house and never sent somewhere else.
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From an old Model T to a rare Merceds Benz we have the experience to get the job done right.
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FAQ’S & News

  • Where Do I Get A Claim Number?

    Claim numbers are issued by your insurance company at the time you report your accident. Make sure to write it down and bring it in with you when you come in to begin the repair process. Rich’s Auto Body’s friendly staff will do the rest.

  • If My Vehicle’s Frame is Damaged, Is It a Total Loss?

    No. A car is a total loss only when the price of repairs exceeds the insurance companies determined value of your vehicle. Nowadays, most cars are built using unibody (frame and body as one) construction. Our highly skilled technicians, with the aid of our state-of the-art laser measuring system , can return your vehicle to its original factory specifications. If it is determined that the frame section is bent beyond repair, that section can simply be replaced.

  • Can You Match the Paint Color?

    Today’s modern factory finishes incorporate multiple layers of highly specialized paints. Rich’s Auto Body in Merced has a state-of-the-art painting facility using AkzoNobel paints to ensure that each vehicle’s paint matches. We take special pride in our ability to match factory finishes as the final step in the restoration process.

  • Can I Get Other Service Work Done
    On My Vehicle While It Is In the Body Shop?

    Yes. Just let your estimator know what other work you would like done so that he/she can make the necessary arrangements.

Meet our Team

Started working on Monday, June 01, 1964; Leonard Rich Jr. is the founder and C.E.O. of Rich’s Auto Body Inc. Leonard started in the autobody repair business in 1955 when he went to work for his father. He moved to California in 1963, and Rich’s Auto Body opened in 1964.

Leonard Rich III

General Manager
Tel: (209) 723-1022
Started working on Tuesday, October 20, 1964.

Joseph A. Rich

Shop Manager
Tel: (209) 723-1022
Started working on Monday, July 01, 2002; Joe is Leonard’s grandson and has been around the shop since he was 14 years old. He is following in his grandfathers footsteps, managing the shop.

Larry Anderson

Tel: (209) 732-1022
Larry started working on Thursday, July 01, 1976; Larry is one of our estimators here at the shop. He also drives the tow truck for our 24 hour tow service.

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